About us

Sendu Kids is a Singapore-based fashion brand made for the everyday dreamer. Inspired by various streetwear icons, Sendu Kids marries playful designs with wearable aesthetics.

Sendu Kids seeks to represent the regular folk — those who yearn to chase their dreams but are perhaps too beaten by the harshness of reality. As jaded dreamers, we feel traces of sadness (or 'sendu' in Malay) for the dreams left behind. Still, we miss (or 'rindu' in Malay) the good ol' days of passion burning in our hearts. Our tagline Kalau rindu, jangan sendu (If you miss it, don't be sad) encourages people not to look back at those old dreams in sadness. We like to keep things positive around here.

With fashion as our current medium, Sendu Kids is a creative outlet for anything and everything that interests us — our fighting attempt at keeping dreams alive. We believe in being a limitless brand; creativity gets full reign here. We hope to inspire the dreamers out there to keep chasing passion. And if you've left your dreams behind, who knows? You could pursue those dreams again.