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Sendu Kids is a Singapore-based fashion brand made for the everyday dreamer. Inspired by various streetwear icons, Sendu Kids marries playful designs with wearable aesthetics.
Sendu Kids seeks to represent the regular folk — those who yearn to chase their dreams but are perhaps too beaten by the harshness of reality. As jaded dreamers, we feel traces of sadness (or 'sendu' in Malay) for the dreams left behind. Still, we miss (or 'rindu' in Malay) the good ol' days of passion burning in our hearts. Our tagline Kalau rindu, jangan sendu (If you miss it, don't be sad) encourages people not to look back at those old dreams in sadness. We like to keep things positive around here.
With fashion as our current medium, Sendu Kids is a creative outlet for anything and everything that interests us — our fighting attempt at keeping dreams alive. We believe in being a limitless brand; creativity gets full reign here. We hope to inspire the dreamers out there to keep chasing passion. And if you've left your dreams behind, who knows? You could pursue those dreams again.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™